Delegates a medical conference have been given a demonstration on how music and social media can help raise awareness of asthma treatment guidelines.
Dr Tapas Mukherjee, of Glenfield Hospital, Leicester, sung in and produced a music video highlighting better ways of managing asthma after an April 2012 audit showed less than half (45%) of healthcare professionals had used in-house guidelines on treating the condition, and only 62% were aware of their existence.
The European Respiratory Society (ERS) Annual Congress in Barcelona, Spain, heard the awareness level among hospital staff jumped to 100% by June 2012 after the music video was posted on Facebook, Twitter and YouTube.
A report presented by Dr Mukherjee at the gathering revealed that asthma management had improved, with notable progress made in the areas of chest radiograph indication and target oxygen saturation.
Dr Mukherjee said that creative ways were sometimes required to pass on important clinical information and that social media channels are a “free and effective way” of doing so.