Two national charities have launched a social media campaign to encourage women and teenage girls to look after their pelvic health and support those who experience the symptoms of stress urinary incontinence.
The “Love your Gusset!” campaign has been launched by the Bladder and Bowel Foundation and Education and Resources for Improving Childhood Continence (ERIC).
It aims to raise greater awareness about the prevention and treatment of stress incontinence, which affects one in three women and is particularly prevalent in women under 55.
Women and teenage girls are being urged to get to know and love their “gusset”, or pelvic floor.
ERIC director Jenny Perez said: “Our campaign aims to show women and teenage girls that having stress urinary incontinence, or a weak bladder, is not normal and they don’t need to put up with the problem any longer.
“We also want to encourage women of all ages to become more aware of good pelvic health and how to look after their pelvic floor, so that they prevent problems from developing.”
B&BF clinical manager Debbie Gordon said many young women and teenage girls were “suffering in silence”.
“There are a number of ways to manage or even cure SUI completely, so we urge women and teenage girls to call our confidential helpline for clinical advice or talk to their GP,” she said.
A campaign factsheet about the causes and treatment of stress urinary incontinence has been developed by the charities.
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