Doncaster and Bassetlaw Hospitals Foundation Trust has adopted an innovative method of encouraging good infection control techniques by transforming its nursing staff into some of TV’s most iconic soap stars.
Featuring the tagline “Soap Stars Save Lives”, the trust’s new campaign takes a humorous approach to communicating the importance of everyone washing their hands well with soap and warm water.
The posters were unveiled last week and feature five members of the trust’s infection prevention and control team.
Specialist infection prevention and control nurse Louise Lowry, who portrays Sharon from EastEnders on the posters, said: “It was very funny casting each other and then getting our costumes together in our own time. We’re all big soap fans and there was universal agreement that Jerry and Miriam would be perfect as Kat and Alfie Moon from EastEnders.
“Our jaws really hit the floor, though, when we saw Paula dressed up as Dot Cotton – she was so amazing that it was just like being in the launderette in Albert Square instead of a hospital up north.”
The posters were created in-house by other hospital staff with the permission of EastEnders and Coronation Street. The full line-up was:
- Bev Bacon, Lead Nurse for Infection Prevention & Control, from Worksop, as Emily Bishop from Coronation Street
- Miriam Boyack, Infection Prevention & Control Nurse, from Armthorpe, as Kat ‘Slater’ Moon from EastEnders
- Jerry Day, Infection Prevention & Control Data Analyst, from Sprotbrough, as Alfie Moon from EastEnders
- Paula Johnson, Infection Prevention & Control Nurse, from Doncaster, as Dot ‘Cotton’ Branning from EastEnders
- Louise Lowry, Infection Prevention & Control Nurse, from Doncaster, as Sharon ‘Watts’ Rickman from EastEnders