A quarter of men who made a new year’s resolution to lose weight will have already given up on their diets, a poll suggests.
Some 26% of men abandon their diets after one day, a survey found.
Meanwhile, one in 10 women caves in to cravings for unhealthy food after 24 hours and 31% give up their diet within one week, according to health firm Bupa.
Its poll of 2,000 adults found that a third of Britons thought about losing weight at least once a day.
And while experts said that shedding stones worked best with a combination of a healthy diet and exercise, only 30% of people said they would always do physical activity alongside a diet.
Dr Tim Woodman, medical director at Bupa said: “This time of year we see a flurry of diets offering a quick fix.
“Fad diets might help you lose a few pounds at first, but they won’t help you stay a healthy weight in the long run.
“The only healthy way to shed excess fat and keep it off is to eat healthy, nutritious meals and increase physical activity.”
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