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Call to make pressure ulcer care 'sexy'


A campaign to reduce avoidable pressure ulcers in acute hospitals by 50% is set to be rolled out across England this winter.

Stop The Pressure will use social media to raise awareness of pressure ulcer prevention and allow nurses to share resources and examples of good practice using the hashtag #stopthepressure.

It builds on the Stop the Pressure campaign developed in the Midlands and East NHS region in 2012-2013 which aimed to eliminate avoidable category 2, 3 and 4 pressure ulcers. So far the region has achieved a 49% reduction.

There will also be a series of Stop the Pressure events for student nurses, the first of which was held in Lincoln last week and attended by about 500 registered nurses and students.

Speaking at the event, United Lincolnshire Hospital Trust’s lead tissue viability nurse Mark Collier, said: “My ambition is that pressure ulcers become sexy. Not that we all want one, but that we all want to prevent them.

“Everyone wants to look at a cardiac case, but it is harder to get people interested in pressure ulcers.”

Stop the Pressure Lincolnshire was the brainchild of student nurse Charlotte Johnson who said it was “overwhelming” to see her idea to increase awareness of pressure ulcer prevention come to fruition.

NHS Improving Quality, which is running the campaign in partnership with NHS England, and health improvement centre Haelo, is seeking other enthusiastic students to take part in events.

The campaign will also actively share tools, case studies, blogs and latest thinking on pressure ulcer prevention on the

It is also linking up with NHS Change Day 2014 to ask people to pledge changes they are going to make to prevent a pressure ulcer.


Readers' comments (18)

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  • Anonymous | 22-Oct-2013 9:34 am

    Couldn't agree more.

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  • totally stupid and won't appeal to many older people.

    it is amazing what these young people dream up without any idea of the needs of the elderly.

    as a manager guru recently said it is not about treating others the way you wish to be treated but treating them the way they wish to be treated - in the case of senior citizens that is with respect!

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  • Brainchild of a student nurse?
    Sorry but this is basic nursing, as is making sure your patient is well nourished, hydrated , pain free, concerns listened to, helped if necessary to use the toilet and mobilised when possible. Then ensuring important charts are fully completed and up to date.

    What exactly is being taught (or not ) these days?

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  • that's right food,fluids, extra nourisment mobilising that's it bob's your uncle it's a wrap oh don't forget all the carts to go with it yep that's wot we do!!

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  • Make pressure ulcers 'sexy' is this really where nursing is going ?Preventing pressure ulcers are part of essential care .We really should not need to make them 'sexy' in order to know or do this .

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  • I think you have misunderstood. Making pressure ulcers sexy is about getting all levels of seniority within the NHS and other healthcare settings interested in preventing them. Traditionally this has not been the case. Nurses have always been interested and seen it as their role to prevent them - but was that working? No. Patients were still getting pressure ulcers (and are all over the world) and this wasn't due to, on the main part, nursing neglect. NHS Midlands and East created an interest in their prevention via the stop the pressure campaign and this got the attention of chief execs down within all organisations down. They all came to care about their prevention. They made it onto board agendas. Resources, staffing and education were provided at all levels. The result? in our organisation we have seen an over 60% reduction in avoidable pressure ulcers in 2 years. Charlotte Johnson is not being credited here with thinking up the idea of preventing pressure ulcers - she was the brainchild behind a student conference aimed at student nurses specifically about pressure ulcer prevention. Charlotte found herself, through her tweeting, being a member of the Keogh review teams and this fuelled her passion about pressure ulcer prevention and sharing this knowledge and passion. This is to be commended - not criticised.

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  • Heidi Sandoz (Guy) | 23-Oct-2013 7:18 am

    matter of opinion

    "This is to be commended - not criticised."

    so is the work of thousands of nurses who work hard daily to prevent and treat decubitus ulcers!

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  • I have not criticised the work of Charlotte Johnson .She is a fantastic role model for student nurses.Passionate and committed!

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  • Heidi Sandoz (Guy) | 23-Oct-2013 7:18 am

    What did the boards do that the nurse on the wards didn't? What exactly contributed to the 60% improvement? Was this a genuine improvement or an exercise in box ticking?

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