Mothers who give birth in maternity units meeting full UNICEF UK Baby Friendly standards are more likely to start breast feeding, according to research.
But the research also indicated that mothers needed further support to ensure they continued breast feeding one month after birth.
Findings of the research, carried out by UCL's Institute of Child Health, found 70% of mothers started to breast feed and 49% breast fed after a month.
Women who gave birth in a baby friendly hospital were 10% more likely to start breast feeding, independent of factors such as maternal education, ethnic group and age.
International Journal of Epidemiology (2006).Online Publication. DOI:10.1093/ije/dyl155.