Author: Lyn McIntyre is deputy director: patient experience, at NHS England Midlands and East.
“A strategic health authority cluster-wide programme was established in 2011 with the aim of minimising occurrences of avoidable grade 2, 3 and 4 pressure ulcers. This aim was achieved using an engagement programme, a SSKIN care bundle for frontline staff, a pressure ulcer collaborative and a communications campaign. This article focuses on the communications campaign developed to support the SHA ambition, discussing the social marketing approach used and describing some of the resources developed to raise awareness among staff. Implications for practice are highlighted.”
- Have you tried anything similar in your place of work?
- Do health professionals always know how to prevent pressure ulcers
- Are pressure ulcers always avoidable?