The ‘Beware the Silent Assassin’ campaign follows the findings of a report, which found that one in ten people in hospital wards have diabetes and 10% of the NHS budget, £9 billion a year, is allocated to Diabetes and its associated complications.
With the advertising campaign commencing this month, Diabetes UK are aiming to raise awareness and encourage people at risk of type 2 diabetes to lead a healthier lifestyle.
The charity will also work to ensure that all diabetes sufferers have access to the care, support and education required to treat and manage their condition.
Douglas Smallwood, Chief Executive of Diabetes UK, warned that diabetes could be responsible for more deaths than breast and prostate cancer as it leads to diseases such as stroke, kidney failure and heart disease.
‘It really is a silent assassin, more than 500,000 people have the condition but do not know it and by the time they are diagnosed with type 2 diabetes 50% of people are found to have started developing complications,’ he said.