Experts have warned that 76% of parents are neglecting to protect their child’s eyesight from over-exposure in the sun.
However, the same proportion who fail to make sure their children always wear sunglasses insist on using suncream to protect youngsters from UV rays.
About 29% of those questioned in a survey by the College of Optometrists said they did not buy sunglasses for their youngsters at all.
Out of the 2,000 people in the survey who did buy sunglasses, 25% only get a named brand and 46% prioritise price before protection.
The college is recommending parents look for dark glasses bearing a CE Mark in order to stay safe because over exposure can lead to long-term damage.
Dr Susan Blakeney, optometric adviser at the College of Optometrists, said: ‘I am shocked to see that so many parents aren’t ensuring that their child’s eyes are protected in the sun, and am equally astounded to see that of those who do, many are opting for ‘cheap and cheerful’ over quality.’
People with light-coloured eyes are most at risk from sun damage and those with blue eyes should always wear sunglasses, the college added.