The groundbreaking move by the Premier League club is intended to help raise awareness of Acorns Children’s Hospice, which runs three specialist units across the West Midlands.
The charity offers specialist nursing care and short break stays to around 600 children with ‘life-limiting’ illnesses and their families. It costs the organisation, which does not charge for its services, £4,500 per day to keep each hospice open.
Charity chief executive David Strudley said: ‘Acorns is desperately trying to raise the funds it needs to support the children we currently care for but at the same time we know that there are more than one thousand more children across our region who need our help.
‘Aston Villa has become increasingly aware of Acorns’ need to extend its care services to many more children and families and that Acorns care costs will rise from £6m to nearer £9m over the next three years to achieve its strategic objectives,’ he said.
‘This partnership will help our fundraising as more people become aware of who we are and what we do, and it will help us to find those additional families who so desperately need our services,’ he added.