A new iPhone application to help women remember to check themselves for signs of breast cancer has been launched.
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It is hoped the app, iBreastCheck, will raise awareness of the disease and help to save thousands of lives.
The new gadget allows women to set a personalised alert that prompts them to look for any unusual symptoms. It also carries information on what symptoms to look out for and which lifestyle and family history factors can put women at greater risk.
Designed to improve understanding of the disease, the app was brought out after a new study for Breakthrough Breast Cancer revealed 50% of women are not carrying out regular checks.
The study of 1,000 adults, carried out by OnePoll last month, shows one in four women do not check their breasts simply because they forget.
The survey also shows many are unaware of the key factors that could increase their risk of breast cancer - 53% of women do not know drinking alcohol could increase their risk, 47% do not realise putting on weight would have this effect and 44% do not know they could reduce the chances of contracting the disease by taking regular exercise.
The iBreastCheck is free to download from iTunes and the iBreastCheck.com website.