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‘Fully interactive’ breast cancer detection app launched

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The charity Breast Cancer Care and the electronics company Philips have jointly launched a new breast-check app, designed to ensure being “breast aware” is part of a woman’s regular routine.

To mark this year’s breast cancer awareness month, they have launched an updated and fully-interactive version of their Breast Cancer Care mobile app. It is an upgrade from last year’s initial version.

The app is designed to take the user through the process of self-examination with simple, easy-to-follow, instructions, while providing vital education to encourage regular checks and to help users become more breast aware.

Dr Emma Pennery, clinical director of Breast Cancer Care, said: “Around two thirds of breast cancers are found by the patient, so it’s important to notice any unusual changes and report them to your doctor without delay.”

A spokesman from Philips added that the app was intended to “help free up nurse hours in the long run by reassuring or steering those with symptoms they want addressed and investigated, but may be unsure how to best go about it”.

The Breast Aware app is available for iPad or iPhone, and can be downloaded from the Phillips website

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