Research has found that men are less likely to use suncream than women during times when the sun reaches its peak heat.
The Cancer Research UK survey found that 66% of women use factor 15 or higher, compared with just 47% of men, and that women are also more likely to wear a T-shirt or long sleeves.
And just 2% of women polled said they needed their partner to remind them to use suncream, compared to 10% of men.
Some 68% of women said they wore sunglasses to shield their eyes from the sun’s glare - compared with just 53% of men.
The findings, based on a poll of more than 2,000 people, also found that 23% of men do not bother with suncream at all. This was compared to 15% of women.
The findings come despite the fact that 96% of those polled said they knew sunburn can increase the risk of someone getting cancer.
However, 22% said even though they understood the cancer risk, they still wanted a tan.
More than 6,000 women are diagnosed with malignant melanoma each year, alongside around 5,600 men.