Sharon Osborne is supporting a bowel cancer awareness campaign to encourage people to see their doctor if they see blood in their faeces.
The bowel cancer campaign has been launched as a Department of Health survey conducted by TNS revealed that a third of the population are embarrassed to talk to their GP about their faeces.
People are being encouraged by the ‘Be Clear on Cancer’ intiative to see their doctor if they have blood in their stools or looser stools for three weeks or more.
As well as raising awareness about bowel cancer symptoms the adverts also aim to make it easier for people to discuss the issue with their GP.
“No one likes thinking about cancer, or talking about their poo. But the plain fact is no one dies of embarrassment, they can die of cancer if they don’t get an early diagnosis,” said care services minister Paul Burstow.
“Early diagnosis makes a huge difference to your chance of survival. That’s why we are building on the success of our recent national campaign which led to more people getting checked out by their GP.”