A fifth of people who suffer from eczema cannot resist the temptation to scratch an itch at least 10 times a day, a poll suggests.
A survey of 500 sufferers found that 19% scratch at least 10 times a day.
A third of those questioned by Lloydspharmacy said they go to “extreme lengths” to hide symptoms - such as dry, scaly, red and itchy skin - including wearing a polo neck and jeans or gloves in summer and trips to the beach fully dressed.
“Eczema can impact on every element of your life both physically and psychologically,” said National Eczema Society chief executive Margaret Cox.
“People with this often very distressing condition can struggle to find an effective solution. It’s important for those with eczema to know that they are not alone and that there are lots of options to help them manage their condition.
“For example, we know that 90% of people who use emollients (medical moisturisers) aren’t applying them enough, and, if used properly and regularly, at least three times a day, could mean much better control.”
Louise Baglole, a Lloydspharmacy’s pharmacist, said; “Although generally considered to be a childhood condition, eczema affects over four million UK adults and the symptoms can be severe, interrupting sleep and causing painful flare ups.
“With effective management, symptoms can be reduced and those with the condition can start to take back control of their life.”
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