Teenagers and people in their 20s are more likely to get sunburned and sit out during the hottest part of the day than those who are older, research shows.
More than half (54%) of 16 to 30 year olds go out into the sun daily during summer, compared with 44% of those aged 31 to 45, a survey found.
Almost one in five (17%) never avoid the hottest part of the day (11am to 3pm), compared with 9% of 31 to 45 year olds, 6% of those aged 46 to 60 and 7% of over-60s.
When asked if they allow their skin to burn, 19% of younger people do so more than once a year, compared with 6% of those aged 31 to 60 and 3% of over-60s.
The study of 1,000 people is being presented at the British Association of Dermatologists’ (BAD) annual conference in London.
Dr Antonia Lloyd-Lavery, from Oxford Radcliffe Hospitals NHS Trust dermatology department, said: “Healthcare professionals must ensure that opportunities are taken to reinforce the importance of safe sun exposure among patients.”