A third of young people are putting themselves at risk by not taking care in the sun, a charity has said.
Cancer Research UK said that 35% of 16 to 24-year-olds use sunbeds, tanning oils and do not apply suncream properly.
A survey of around 2,000 adults found that more than a quarter of young people would spend at least an hour in strong sun without protecting their skin.
Just 20% only apply sunscreen when they start to get burnt or their skin starts to feel sore.
Yinka Ebo, senior health information Officer at the charity, said: “With all of the unpredictable weather we’re experiencing this summer, it’s key that when the sun does shine you don’t get caught out by sunburn.
“Some people may want to spend hours in the sun, desperate to catch the rays when they do eventually appear, but this may come at a price. As well as the pain that getting sunburnt can cause, it’s also a sign that your skin has been damaged which can lead to premature ageing and an increased risk of skin cancer.
“We want people to see hanging out in the shade with their mates as the place to be this summer. You can enjoy the sun safely without causing long-term damage to your skin.”