The Advertising Standards Authority (ASA) has been urged to beware of cosmetic injectable firms conning customers.
TreatmentsYouCanTrust.co.uk has highlighted fears that some firms may use unqualified practitioners using “phoney titles” to fool customers in the multi-million pound UK market.
According to TreatmentsYouCanTrust.co.uk, which is backed by the Department of Health, unqualified and unregulated injectors who may have no appropriate training are using titles such as Advanced Aesthetic Practitioner and Aesthetic Therapist.
Both qualified and non-qualified practitioners are using such titles, so people seeking cosmetic treatment have been urged to check if the person using them is actually a doctor, dentist or registered nurse.
Sally Taber, who is responsible for the management of the Standards and Training principles for TreatmentsYouCanTrust.co.uk, said: “Our message is simple, these popular treatments are safe if carried out by appropriately trained providers in a clinical environment.
“Misleading titles such as Advanced Aesthetic Practitioners and Aesthetic Therapists are just not acceptable.
“Marks of approval from institutions such as the Academy of Cosmetic Training or the Cosmetic Treatments Industry Association are also misleading; these are member organisations which are training unqualified and non-medical individuals such as beauty therapists to provide treatments.
“Consumers should look out for a Treatments You Can Trust logo, and ask for confirmation that their practitioner is registered with us and is a regulated doctor, dentist or registered nurse.”
TreatmentsYouCanTrust.co.uk claims to be the only scheme to register appropriately qualified and regulated providers of cosmetic injectables.