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Trusts hopes to boost flu jab uptake with staff ‘selfie’ campaign

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Liverpool Community Health NHS Trust has launched a new campaign to encourage NHS staff to get the flu vaccination to protect their patients this winter.

The Immunise Your Selfie campaign is based on the popularity of the ‘selfie’ photo and features  health staff and patients posing for a ‘selfie’ and highlighting their own, personal reason for getting the flu jab this year.

Designed with Agent Marketing, the campaign will appear on posters (see below), postcards, banners and screen savers in the trust’s health centres and staff buildings across Sefton and Liverpool between now and January 2015.

Over the coming weeks, all of the trust’s workforce will be encouraged to share their own “flu selfies” with colleagues on social media.

Rachael Gosling, public health consultant at Liverpool Community Health NHS Trust, said: “This autumn we want to encourage as many people as possible to have a flu vaccination to help protect themselves, their colleagues and their patients from catching flu over the winter.”

Jill Byrne, the trust’s director of nursing, said: “Contrary to common belief, the flu is not just a serious cold or small bug.

“It is a highly contagious infection and… can be extremely serious, especially for older members of our community and those living with existing, long-term health conditions,” she added.

Last winter, more than half of frontline NHS staff in England were vaccinated against flu. Public Health England figures showed that 494,083 (53.1%) were vaccinated by 31 December 2013.

This represented the first time that NHS staff vaccination levels passed 50%. They were 45.6% at the end of the 2012-13 winter, 44.7% in 2011-12 and 34.7% in 2010-11.


Liverpool Community Health NHS Trust

Immunise Your Selfie campaign

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