A tuk tuk vehicle is to take to the streets of Hammersmith and Fulham in a bid to encourage residents to kick the smoking habit.
The initiative is part of the Borough’s Stop Smoking Service, Kick It, which aims to tackle smoking across the area.
During their journey the Kick It staff will offer carbon monoxide and lung age tests to smokers and also demonstrate the ageing effects it can have on skin.
Toby Fairs-Billam, head of Kick It, said: “This mobile freedom will give us the means to penetrate harder to reach communities, helping smokers to quit from a wide range of geographical areas such as industrial sites, retail parks and housing estates.”
Hammersmith and Fulham said that despite advertising bans and public health campaigns smoking is still the highest cause of preventable death across the UK, with recent figures showing that 35,000 adults in the area smoke.
Alongside this it also estimated that each year in the UK around 200,000 children and young people continue to take up the habit.