Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

One in 10 'desperate to quit'

  • Comment

One in 10 smokers are “desperate” to give up, a poll suggests, and are just in need of the right help.

A survey, conducted on behalf of the British Heart Foundation’s 30th annual No Smoking Day, found that 11% of smokers are desperate to kick the habit.

And 82% of 2,000 UK smokers surveyed had tried and failed to quit.

The charity is encouraging smokers to “swap fags for swag” by thinking about how much money they could save if they quit.

Someone who smokes 20 cigarettes a day could save £2,555 a year if they kicked the habit, a spokeswoman said.

The charity has developed a new smartphone app, Blippar, which virtually transforms a cigarette pack into a puff of smoke.

Betty McBride, director of policy and communications at the BHF, said: “The tobacco giants are notoriously protective about their slick cigarette packaging - here’s a bit of slick that does some good for once. We need to up our game if we are going to help people beat their addiction to tobacco by finding new ways to reach out to them.”

Around one in five people smoke, according to the charity, and the latest data from the World Health Organisation shows that smoking prevalence in Europe is higher than the rest of the world.

A separate poll, conducted on 2,000 ex and current smokers by Pru Health, found that the average smoker spends 11% of income on tobacco.


Sign our Speak Out Safely petition to support a transparent and open NHS. We are calling on the government to implement recommendations from the Francis report that will increase protection for staff who raise concerns about patient care.

  • Comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.

Related Jobs