Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Alcohol 'cheaper than chocolate'


Health groups have called for the government to act to tackle the “plague” of illness caused by cheap alcohol after it was revealed that young people could get drunk for half the price of a bar of chocolate.

A study on alcohol pricing found that strong cider was available in city centre supermarkets and off-licences for as little as 10p a unit, while lager could be bought for little more than 26p a pint.

The research revealed that three-litre bottles of strong cider - containing more alcohol than doctors recommend a man should drink in a week - were on sale for £2.25.

Unbranded lager was found priced at 92p for a bottle containing 1.76 litres - around three-and-a-half pints - or 26p a pint.

The pricing means a woman could drink more than her daily recommended allowance for just 30p - half the price of a standard bar of chocolate.

Deborah Evans, chairwoman of the Core Cities Health Improvement Collaborative which carried out the research, said: “Despite inflation, increases in duty on alcohol and commitments to curb below-cost selling, we have seen the price of the cheapest alcohol largely unaffected over the past 12 months.

“As a result, young men and women can still buy their maximum recommended weekly allowance of alcohol for the price of a small latte or a cheap magazine.

“Meanwhile, the true cost of alcohol is picked up by taxpayers in the form of soaring hospital admissions, crime and anti-social behaviour.”

The Core Cities group - which represents health professionals working in England’s eight biggest cities outside London - looked at the prices of a number of drinks over the past three weeks.

Ms Evans added: “Despite all the encouraging noises we’ve heard in the past 12 months about tackling the damage caused by cheap booze, the grand talk in Parliament has had no effect on prices being paid at the checkout.

“In the meantime, we have seen the drinks industry’s willingness to absorb rises in duty on behalf of its customers, while supermarkets claim that it is responsible to sell alcohol for just the amount they owe the taxman.

“The time for tough talking is over; what we need now is strong and decisive action if we have any hope of tackling the plague of illness and injury caused by selling alcohol more cheaply than water.”


Readers' comments (2)

  • The Scottish Government (SNP) want to do something about this through the use of minimum pricing but the other parties are against it but want it introduced within England - why? Both areas have a drink problem and Scotland has a well documented one for a long period of time. This surely must focus some minds and get them to realise that action must be taken. Otherwise the toll on the Health Services will be even greater than it is.

    Unsuitable or offensive? Report this comment

  • oh, please do lets have cheaper chocolate, especially for those of us living in Switzerland where the choice is almost limitless but extremely expensive. it is great for low and depressed moods (especially Lindt dark chocolate with chilli) but I suspect for many it is sadly not a substitute for alcohol and is somewhat less addictive. I am just about to indulge in a bar of Lindt with the intriguing caramel à la pointe du Fleur de Sel (which I translate possibly erroneously, but for want of a translation, as 'with a pinch of salt')

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.

Related Jobs