The TV, radio and internet campaign depicts cannabis users switching from having a relaxed, talkative experience to becoming paranoid and having panic attacks.
There is still a misperception amongst some young people who regard cannabis as a safe drug, despite it producing both immediate and longer-term harm to mental health and physical health.
The Department of Health's national director for mental health services, Louise Appleby said: 'The evidence is pointing to cannabis as the cause of psychosis in some people, particularly people who are heavy users. A strong public health message, as the FRANK campaign provides, is a vital step.'
'Campaigns like these help to inform and support young people to avoid taking risks and improve their chances of succeeding,' says Delyth Morgan, Minister of Children and Young People.
Related article on nursingtimes.net: Smoking cannabis 'increases risk of testicular cancer'
Need to keep ahead of nursing news and clinical developments? Let us help. Get a comprehensive round-up delivered free to your inbox every day. Simply click here, log in and select 'Daily news alert'