Thousands of children and young people who dread summer sleepovers and holidays because they have enuresis (bedwetting) will be able to access information through a new awareness-raising campaign.
ERIC, the UK charity that supports families with childhood continence problems, is launching its “Banish the Wee Horror” campaign in June.
The campaign will increase awareness of just how difficult summer sleepovers can be for young people who have enuresis, encouraging families to contact them for support, information and resources.
Information leaflets, posters and a “viral email” will be distributed nationwide and a number of celebrities and medical experts will help boost the campaign’s profile.
“Bedwetting affects half a million UK children and teenagers every night, but the scale of the problem remains hidden, partly because people find it embarrassing to talk about,” said ERIC Director Jenny Perez. “Only one in three affected families comes forward for help”.
An awareness-raising campaign last summer saw calls to ERIC’s telephone helpline rise by a third.