England’s chief nursing officer has called on nurses and midwives to “talk up what they do and be proud” to help stem the flow of negative publicity that has afflicted the professions in recent years.
Speaking at a nursing conference last week, NHS England CNO Jane Cummings said: “We have a lot to celebrate. By getting the word out there, we can create an NHS and a profession that people respect and ensure people are aware of the exemplary work that is carried out day in, day out.
“Start locally and get the word out there – getting patients to share their positive experiences is the most powerful way of spreading the word,” she said. “Every one of us has a role to play.”
Ms Cummings highlighted how she had been inspired by the outstanding work of nurses since becoming CNO in 2012. She also singled out last month’s Nursing Times Awards as a “phenomenal” and “truly moving” celebration of the profession.
The CNO was speaking at the Nursing and Midwifery: A Celebration – Valuing Practice conference, held at the University of Worcester.
Other speakers urged delegates to start a “social movement” to increase pride and spread positivity in order to counter the damage of recent scandals.
Dr Jan Quallington, the university’s head of health and society and a registered nurse for over 30 years, said: “We need to start a revolution in terms of positive publicity.
“It is up to all of us to create a culture in which good practice can flourish, and in which we recognise and celebrate the excellent work carried out by nurses every single day.”
Are you able to Speak Out Safely? Sign our petition to put pressure on your trust to support an open and transparent NHS.