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Exclusive: CNO urges nurses to 'talk up what they do and be proud'

  • 9 Comments

England’s chief nursing officer has called on nurses and midwives to “talk up what they do and be proud” to help stem the flow of negative publicity that has afflicted the professions in recent years.

Speaking at a nursing conference last week, NHS England CNO Jane Cummings said: “We have a lot to celebrate. By getting the word out there, we can create an NHS and a profession that people respect and ensure people are aware of the exemplary work that is carried out day in, day out.

“Start locally and get the word out there – getting patients to share their positive experiences is the most powerful way of spreading the word,” she said. “Every one of us has a role to play.”

Ms Cummings highlighted how she had been inspired by the outstanding work of nurses since becoming CNO in 2012. She also singled out last month’s Nursing Times Awards as a “phenomenal” and “truly moving” celebration of the profession.

The CNO was speaking at the Nursing and Midwifery: A Celebration – Valuing Practice conference, held at the University of Worcester.

Other speakers urged delegates to start a “social movement” to increase pride and spread positivity in order to counter the damage of recent scandals.

Dr Jan Quallington, the university’s head of health and society and a registered nurse for over 30 years, said: “We need to start a revolution in terms of positive publicity.

“It is up to all of us to create a culture in which good practice can flourish, and in which we recognise and celebrate the excellent work carried out by nurses every single day.”

 

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  • 9 Comments

Readers' comments (9)

  • Positive publicity is all very well, but nursing as a profession is being downgraded and devalued very quickly. As a profession it was always considered to be on the same level as teaching or Police, but the pay and working conditions for these professions is now way ahead of nursing. Many of my colleagues cannot maintain a decent standard of living after three years of pay cuts, so how can they be proud of what they do. Many nurses are regularly working unpaid overtime because they fear losing their jobs if they do not keep up with the increasing workload. It is difficult to have any pride in such work situations. If nurses are worth what you saying, then how about campaigning for decent pay and conditions?

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  • This is the kind of drivel that is farmed out to nurses when there are dafties in charge. Nursing in this country has been well and truly left behind in the world. It is easy to see why. But nurses are as much to blame for tolerating it. Campaigning? Yeah, right.

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  • Bullshit - and that's exactly what this is - bullshit, of this caliber just emphasises to me the disconnect between the - sorry, I'm unable to think of a suitable pejorative for the CNO and her gang - upper echelons and those on the front line.

    Talk-up? Why don't you come and talk to some of your nurses who are actually working on the wards and departments in your NHS hospitals then you will realise quite quickly that they've got nothing to crow about. Unbelievable!

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  • Yikes. I read the article and felt quite inspired and then read the comments and felt demoralized. While the comments are true to how the individual nurse feels, I believe that we collectively are missing the point.

    To me, I believe nursing needs to shift from the inside out. The things happening at the bedside are often out of our control. Financial pressures, policy regulations, technological improvements, etc. are things bigger and beyond a 'one nurse' who can power up against those tigers.

    But those things are real and they are not going away. Instead of complaining about them, I believe we have to be empowered individually.

    By shifting at the individual level, changing from the inside out, we can then appreciate our profession and take pride when we read an article such as this.

    I think that this article is exciting and I will share it with others I know as a way to say - 'yes, let's feel good about what we do and gets other to see that too!'

    The only way we will impact any change is by changing ourselves.

    Thanks for a great post, Elizabeth

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  • Elizabeth Scala | 13-Nov-2013 2:49 pm

    And how long have you been a nurse, then?

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  • Elizabeth Scala | 13-Nov-2013 2:49 pm

    And what exactly are you going to change? And how are you going to change it/them?

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  • This "woman" assisted the bad publicity by suggesting that nurses lacked "C's".

    She went further and implied nurses must equip themselves with silly "C's" and thus bring an end to "poor" care!

    Until this silly woman starts talking about real issues such as staffing levels and skill mix she will remain an irrelevance and a threat to the well being of patients and nurses.

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  • Jane Cummings states:

    "By getting the word out there, we can create an NHS and a profession that people respect and ensure people are aware of the exemplary work that is carried out day in, day out."

    ".......she said. “Every one of us has a role to play.”

    Well Jane. The NHS and the Nursing profession in this country were, for a long time, well respected and held up as shining examples worldwide. The respect had already been created. Then along came the people like you who have mutely stood by whilst successive governments have imposed disastrous policy after disastrous policy which has brought us to our knees and a place of disgrace. So many things you have done wrong, so many things you should have done and haven't. There is not enough time or space to list them. The consequences for patients and nurses are nothing short of tragic and criminal.

    Think on about the role YOU have played in all that.

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  • we are constantly being told how worthless we are, this person is clueless

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