Almost a decade after the first public education campaign to discourage over-use of antibiotics, the government has warned that resistance is still on the increase.
Adverts will appear in national newspapers and magazines, and posters and leaflets will also be placed in GP surgeries and pharmacies.
Chief Medical Officer for England Sir Liam Donaldson said: ‘Antibiotic resistance is becoming more common and in recent years fewer new antibiotics have been discovered.
‘We must all play a part in conserving antibiotics as a valuable clinical resource. Patients can take other remedies to help relieve the symptoms of a cough or cold,’ he added.