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Government launches £372m public health campaign

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The government has launched a £372m strategy aimed to encourage the population to live healthy lives and maintain a healthy weight.
It hopes the strategy will bring together employers, individuals and communities to promote children’s health.

There are five key elements to the plan. There will be early identification of ‘at risk’ families, more physical activity and mandatory cooking lessons at school.

And there will be an improved food labelling scheme, a review of junk food advertising to children and councils will have more powers to block fast food outlets being built near schools.

Health secretary Alan Johnson said: ‘Tackling obesity is the most significant public and personal health challenge facing our society. The core of the problem is simple – we eat too much and we do too little exercise.

‘It is not the government’s role to hector or lecture people, but we do have a duty to support them in leading healthier lifestyles.’
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