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Health campaign launched as part of NHS National Stroke Strategy

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A stroke awareness campaign costing £12 million will be launched across the NHS by the National Stroke Strategy, health minister Ann Keen has announced.

The campaign, launching in February 2009, aims to improve public awareness about stroke, the third leading cause of death in the UK.

It was announced on the first anniversary of the National Stroke Strategy, the Department of Health’s scheme to improve stroke services, awareness and support.

Health minister Ann Keen said: “This campaign will give people a better understanding of stroke and the importance of fast treatment so that more lives can be saved and more long-term disabilities prevented.”

The campaign will teach the public and NHS staff to remember the 'FAST' code – Face Arm Speech Time to call NHS.

It will help the public recognise the symptoms of stroke and that swift emergency treatment can seriously reduce the likelihood of death and disability.

An estimated 150,000 people have a stroke in the UK each year.

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