Heidi Sandoz (Guy)
Comment on: Call to make pressure ulcer care 'sexy'
I think you have misunderstood. Making pressure ulcers sexy is about getting all levels of seniority within the NHS and other healthcare settings interested in preventing them. Traditionally this has not been the case. Nurses have always been interested and seen it as their role to prevent them - but was that working? No. Patients were still getting pressure ulcers (and are all over the world) and this wasn't due to, on the main part, nursing neglect. NHS Midlands and East created an interest in their prevention via the stop the pressure campaign and this got the attention of chief execs down within all organisations down. They all came to care about their prevention. They made it onto board agendas. Resources, staffing and education were provided at all levels. The result? in our organisation we have seen an over 60% reduction in avoidable pressure ulcers in 2 years. Charlotte Johnson is not being credited here with thinking up the idea of preventing pressure ulcers - she was the brainchild behind a student conference aimed at student nurses specifically about pressure ulcer prevention. Charlotte found herself, through her tweeting, being a member of the Keogh review teams and this fuelled her passion about pressure ulcer prevention and sharing this knowledge and passion. This is to be commended - not criticised.