A leukaemia sufferer who nearly died from a hospital superbug has launched a cartoon campaign to help fight MRSA.
Ashley Brooks, who contracted MRSA at Southend Hospital in 2002, has now launched a "personal crusade" after discovering that regular hand-washing alone can cut infections by 30%.
The 42-year-old print-works manager has spent£400,000 of his own money creating a DVD featuring an animated character named Max.
The Max Guide to Hygiene, which urges staff and the public to wash their hands, has the backing of a£100,000, 10-week evaluation by Southampton General Hospital.
It is being unveiled by health services minister Ann Keen and retired footballer Matt Le Tissier. Said Mr Brooks: "If my work saves just one life then it will all have been worthwhile.
"The NHS is like a sick child, and we need to rally round to help it. This is my personal crusade to help the NHS cut down on infection rates.
"You shouldn't have to go into hospital worrying about falling ill with a potentially lethal infection. I am determined to make as much of a difference as I can."
Scroll down to watch Ashley Brooks' story.