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John Bromley

John Bromley is director of the NSMC (thensmc.com). He has 20 years’ experience of managing complex behaviour change programmes. He has worked at the Department of Health, setting up the Social Marketing Development Unit and developing national clinical strategies.

Stories

  • John Bromley

    How to broach sensitive subjectsSubscription

    4 November, 2011

    Understanding staff and patient attitudes can help nurses raise awkward issues.

  • John Bromley

    'It’s how you do it that matters'Subscription

    30 September, 2011Comments (13)

    A first step in addressing any behaviour is understanding why people do or don’t do it - what they get from doing it as opposed to doing something else, and what prevents them from doing the behaviour you’re trying to encourage.