John Bromley is director of the NSMC (thensmc.com). He has 20 years’ experience of managing complex behaviour change programmes. He has worked at the Department of Health, setting up the Social Marketing Development Unit and developing national clinical strategies.
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'It’s how you do it that matters'Subscription
A first step in addressing any behaviour is understanding why people do or don’t do it - what they get from doing it as opposed to doing something else, and what prevents them from doing the behaviour you’re trying to encourage.