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John Bromley

John Bromley is director of the NSMC ( He has 20 years’ experience of managing complex behaviour change programmes. He has worked at the Department of Health, setting up the Social Marketing Development Unit and developing national clinical strategies.


  • John Bromley

    How to broach sensitive subjectsSubscription

    4 November, 2011

    Understanding staff and patient attitudes can help nurses raise awkward issues.

  • John Bromley

    'It’s how you do it that matters'Subscription

    30 September, 2011Comments (13)

    A first step in addressing any behaviour is understanding why people do or don’t do it - what they get from doing it as opposed to doing something else, and what prevents them from doing the behaviour you’re trying to encourage.