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Kerbside drinking project holds 'learning day' for nurses

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An award winning North Tyneside project to reduce kerbside drinking among young people is holding a national ‘learning day’ to share its innovative work with others.

Sub 21 is a joint initiative which is working to reduce kerbside drinking in North Tyneside.

Nurses are invited to a free learning day being held to share the insights, ideas and experiences of reducing underage kerbside drinking using social marketing over the last three years.

Louise Pinkney, National Social Marketing Centre associate, who has worked on Sub 21, said: “The project is going from strength to strength and the programme of activities for young people has grown in response to their enthusiasm.

“The project has put the people at its heart and we hope this learning day will enable us to share this work so that other areas can use this approach to their work.”

Among those attending the day are Rose and Sagheer Khan who run H and S stores in Wallsend. They introduced a ban on selling alcohol to people under the age of 21 after agreeing to take part in the Sub 21.

The project won a social marketing award and was among the ten demonstration sites invited to a House of Lords reception to receive certificates and a group award from Lord Whitty.

Jan Thompson of North Tyneside PCT said: “As part of the research exercise that led to the development of the Sub 21 initiative, it emerged that many young people bought alcohol and drank in the streets because there is a shortage of alternative activities.

“It became apparent that it was necessary to relieve the boredom by finding and putting other things in place to give them something else to do. “

The activity sessions in the area have swelled due to popular demand and now include Bodyfit which has been extended to include adults as well as young people, Kickfit, nail art, hair, beauty and make sup sessions.

Wayne Daley, Sub 21 co-ordinator, said: “From a health perspective the project has not only focused on alcohol, but adopting healthy lifestyles including a good diet and regular exercise which has also involved local families.”


Futher details

The event is being held on 25 Feb 2010 at Newcastle Discovery Centre. To attend please email your details stating your name, professional designation, your organisation and contact details including telephone and email

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