ERIC, the only charity in the UK providing support to children with childhood continence problems, is working with Pampers to reach families affected by bedwetting.
The ERIC logo and contact details will feature on all packs of UnderJams, a night time body worn product produced by Pampers for children with bedwetting.
Bedwetting affects up to half a million children in the UK between 4-12 years but only one in three families come forward for help.
ERIC provides a confidential telephone Helpline (0845 370 8008) available Monday to Friday 10am-4pm. Information is also available online or by texting +447624811636.