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Continence advisory service for nurses rebrands itself

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The charitable service PromoCon has changed its name to Bladder and Bowel UK, as part of a major brand overhaul and investment.

The service is the only UK national helpline service providing information and support for adults and children with bladder and bowel dysfunction, and the health professionals who support them.

“We felt it was time for a brand refresh to bring our image up to date”

Karen Irwin

Via an expert team of nurse specialists and product advisors, it provides clinical and product advice, signposting to additional support services, training and consultancy.

The name change comes in a bid to make the service – established over 20 years ago – easier to find for anyone seeking support for bladder and bowel issues, said the organisation.

Karen Irwin, nurse specialist and manager of the newly-named service, said: “I am delighted at the change of name.

“It is a landmark moment for the charity and will ensure the service is much more accessible for people living with bladder and bowel conditions as well as medical professionals and the wider healthcare community,” she said.

“With PromoCon being so well established among the medical and healthcare community and so familiar to people living with bladder and bowel conditions, we felt it was time for a brand refresh to bring our image up to date, improve our communications and raise the profile of the service nationally,” she added.

Bladder and Bowel UK/PromoCon

Continence advisory service for nurses rebrands itself

Karen Irwin

Ms Irwin said that as well as the name change, the charity was also enhancing its online and telephone support systems to improve the quality of the service provided.

She noted that the charity had seen a spike in demand since another organisation, the Bladder and Bowel Foundation, had ceased operation earlier this year.

“We have experienced a surge in visitors seeking advice from us and we wanted to make our offering as user-friendly and understandable as possible to support both the medical community and individuals and groups looking for assistance and information,” she said.

Bladder and Bowel UK is part of the wider charitable organisation, Disabled Living, and provides information about services, practical solutions and equipment advice for those who need it.

A helpline is available for patients, healthcare professionals and anyone who requires further information or support – 0161 607 8219 and www.bladderandboweluk.co.uk.

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