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Student recruitment campaign launched to tackle nurse shortages in the East

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A university has launched a new student recruitment campaign that highlights the vital role of nurses in the NHS and challenges misconceptions of the profession, to help tackle nursing shortages in the East of England.

Anglia Ruskin University is using its new campaign to take a stand against the declining number of student nurses in the East by challenging the sometimes-negative perceptions of the profession.

“It’s time we talked more about the positive difference that nurses can make every day”

Ruth Taylor

The university, which offers nursing courses across Chelmsford, Cambridge and Peterborough, has used “bold” images to reflect a day in the life of a nurse as part of its new campaign called A Job. For Life (see adverts below).

The images showcase nurses treating minor injuries, providing bed-side support, and addressing the challenging healthcare issues that patients present on a daily basis.

The institute has said the campaign is designed to highlight the “benefits and joys” of nursing as a career.

In addition, it hopes the campaign will help to address issues and misconceptions around the profession, as well as demonstrate the vital role of nurses in the NHS.

The campaign will be officially launched this month and will run until December. It will be rolled out across social media sites Instagram and Facebook and displayed via a series of outdoor advertisements across Essex, Norfolk, Suffolk, Cambridgeshire, and large billboards in Stansted and Rochester.

Professor Ruth Taylor, dean of faculty of health, education, medicine and social care at the university, said: “Our ‘A Job. For Life’ campaign breaks away from the stereotypical and traditional images of nursing.

“Nursing is a challenging career, but it is also incredibly rewarding and empowering,” she said. “It’s time we talked more about the amazing opportunities and experiences that nursing brings, and the positive difference that nurses can make every day.”

Professor Taylor reiterated that the campaign reflects real examples of the vital work nurses carry out by using several “patient-orientated” images.

“The images have been designed to challenge long-standing perceptions of nursing as a career,” she said. “Our aim for the campaign is to create a talking point and ‘A Job. For Life’ does just that.”

Anglia Ruskin University provides nursing education in adult, child and mental health.

Anglia Ruskin University Campaign

A Job. For Life student nurse recruitment campaign

Source: Anglia Ruskin University

A job. For life: Newborn baby in intensive care

Anglia Ruskin University

A job. For life

Source: Anglia Ruskin University

A job. For life: Hand holding

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