Pregnant women in South Yorkshire are being given a wallet full of “vital tips and information” by Bradford Teaching Hospitals NHS Foundation Trust, due to work with local charities.
The MAMA Wellbeing Wallets will be given to pregnant women when they first come to the trust’s hospital or a community setting to meet their midwife.
“This is a really simple but very effective way of giving mums key tips and advice”
Its maternity unit has been given 6,000 of the wallets by Our Angels, a support group based in Harrogate that helps families who have lost a baby.
The wallets were developed by the MAMA Academy, a charity that supports mothers and midwives to help babies arrive safely and reduce stillbirths.
The unit has only just started giving out the wallets but already midwives have noticed that women regularly read the information printed on their wallet while waiting for appointments, said the trust.
This was encouraging the women to act on concerns rather than ignore them, it said, and ensured key messages, such as monitoring babies’ movements, became second nature.
The wallets, which form part of the national stillbirth initiative work, are supported by the Royal College of Midwives.
The information contained on the wallets is intended to complement the work of NHS England’s Saving Babies’ Lives care bundle, which is currently in development, and is in line with the new safer pregnancy messaging by the charity Sands and the Department of Health.
They also act as great conversation starters for midwives to empower women with knowledge about possible pregnancy conditions, and “midwives love giving a gift to their mums”, added the trust.
Sara Keogh, head of midwifery at the trust, said she was overwhelmed by the donation from the charity.
“Around 6,000 babies are born in Bradford each year, so each expectant mum will receive one over the next 12 months,” said Ms Keogh.
“This is a really simple but very effective way of giving mums key tips and advice – such as call your midwife if you’ve not noticed baby move for a while, and reminders of what types of food isn’t safe to eat while you’re pregnant,” she said.
She added: “We know that some women may put off calling the Maternity Unit if they’re unsure about anything, but the information in the wallet tells them clearly when they should do that – so they can get any concerns checked out as soon as possible, and have a healthy pregnancy and baby.”