A hospital trust has launched a hard-hitting campaign to encourage nurses and others to get the flu jab featuring posters of frail and ill patients exhorting staff to get vaccinated.
The images, which include an 83-year-old man in a hospital bed and an ultrasound scan of an unborn baby, come with the slogan: “I already have one fight on my hands, I’m relying on YOU to fight the flu.”
“It’s vital that our staff, from doctors and nurses to ward clerks and cooks have the vaccine”
South Tees Hospitals NHS Foundation Trust hopes the campaign will boost take-up of the free flu jab among nurses, doctors and support staff.
Last year, three quarters of the trust’s workforce got the flu vaccine between October 2015 and February 2016, putting it among the best-performing trusts.
However, this year – with the help of the powerful poster campaign – managers hope to achieve at least 75% coverage before the end of December.
The campaign comes amid ongoing national efforts to get more frontline staff to get vaccinated.
Figures published by Public Health England show just over half had the flu jab last winter, which was slightly down on the previous year.
Other patients featured in South Tees’ campaign include Karen Tabassum, who has blood clots on her lungs and is pictured wearing an oxygen mask.
The trust said the message was that getting vaccinated could save lives.
“It’s vital that our staff, from doctors and nurses to ward clerks and cooks have the vaccine, not just for their own health but for the health of all our patients and their own family’s health too,” said Elaine Mockler, occupational health service manager at the trust.
“Put simply, flu can be deadly and the vaccine protects against the most-deadly strains of the virus,” she said. “That’s why we have chosen to combine some really powerful images of real-life patients with the message ‘Protect Me. Protect You. Protect everyone from flu” this year.”
She said the goal of getting three quarters of staff vaccinated by the end of the year was significant, because it would help build up vital “herd immunity”.
The trust is also encouraging staff to use the social media site Twitter to share photos over the next couple of months to show they have been vaccinated using the hashtags #flutober and #yesvember
- See attached PDFs below in Related Files for examples of the trust’s campaign posters
Will you be getting the flu vaccination this winter?