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Measles awareness campaign targets teenagers

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Practice nurses and other healthcare workers are being reminded measles is “not just a kids’ problem”, as part of a new public health campaign.

The campaign, launched this wek by Public Health England, stresses that anyone who has not been vaccinated can catch the disease.

PHE has produced posters and a leaflet for display in GP practices, clinics and hospitals highlighting the slogan Think measles – It’s not just a kids’ problem.

Primarily focused at teenagers and young adults, the publicity posters remind healthcare workers of symptoms to look out for.

Meanwhile, the accompanying leaflet stresses the importance of being vaccinated, especially for professionals like nurses who work with people who are frail and unwell, or very young children.

“Passing on measles to children who are too young to have the MMR vaccine or to someone who is already ill can have series consequences for their health,” it warns.

The campaign stresses it is “never too late to have your MMR vaccination”. It also highlights the importance of having the correct and complete doses of the vaccine.

Crucially the campaign urges healthcare workers to ensure people with suspected measles are kept away from vulnerable patients such as pregnant women and immunocompromised patients.

While measles is uncommon in the UK, the number of cases has risen in recent years and there have been some high profile outbreaks.

The rise in cases has been blamed on a drop in the number of parents getting children vaccinated as a result of now discredited claims that the MMR jab was linked to autism.


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