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Wales campaign on impact of lifestyle choices during pregnancy

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Expectant mothers will be given advice on healthy living as part of a “safer pregnancy” campaign launched in Wales aimed at reducing stillbirths.

Midwives and other healthcare professionals will have a key role to play in the public health drive spearheaded by the Maternity Network Wales and will be given new resources to help them communicate key health messages to pregnant women and their partners.

”We need to reduce the number of stillbirths in Wales and start the difficult conversation about what lifestyle choices have an immediate impact on the risks”

Professor Jean White

“We need to reduce the number of stillbirths in Wales and start the difficult conversation about what lifestyle choices have an immediate impact on the risks,” said chief nursing officer for Wales Professor Jean White, speaking at the campaign launch yesterday.

“I’m pleased to support such a campaign that not only provides advice for expectant mothers but also provides healthcare professionals with the tools they need to help them reduce the risk of stillbirth,” she added.

The year-long campaign will highlight the role of midwives and others in helping women stop smoking, drinking or taking drugs.

It will stress the importance of keeping healthy and fit during pregnancy and mums-to-be will be encouraged to stay active, eat well and attend appointments.

Betsi Cadwaladr University Health Board

‘Real time’ monitoring of HCAIs in Welsh hospitals

Vaughan Gething

Pregnant women will also be encouraged to speak to their midwife about how to prevent infections during pregnancy, the importance of understanding their baby’s normal movements and anything else that is worrying them such as feeling low or depressed.

Every expectant mother in 2017 will get these messages in a folder that contains their appointment notes.

Vaughan Gething, secretary for health, wellbeing and sport, said pregnancy was a key opportunity for health professionals to provide advice and support.

“Supporting families in pregnancy and into parenthood is important to the future wellbeing of our children and we must work together to achieve this,” he said

“The key health messages of the campaign on behalf of the Maternity Network Wales are designed to raise awareness and engagement with services and health professionals” he added.

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