The Nintendo Wii Fit Plus is the first computer game to be endorsed by the Department of Health and marketing material will bear the NHS’s Change4Life logo when it goes on sale on Friday.
A spokesman said that the Department of Health is endorsing exercise, not the game. He said: “Active video games, where kids need to jump up and down or dance about as part of the game, are a great way to get kids moving.”
Change4Life is an NHS campaign to persuade everyone, but particularly children, to eat healthily and take more exercise. From next year, the product itself may also carry the logo.
Wii Fit Plus allows players to exercise with an on-screen guide, and is an updated version of Wii Fit, which was released 18 months ago.
Exercises include skiing, hula-hooping and yoga positions, and players can create an exercise programme to tailored to their own preferences and body target areas.
The Wii is already being used at Seacroft Hospital in Leeds to encourage recuperating patients to take exercise.