Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Nurses to create personal "brands"

  • 3 Comments

Nurses would run hospitals and sell services directly to the public using their personal “brands”. This is the vision of the director of a network of nurses who recently discussed her ideas with Conservative Party leader David Cameron.

Nurses for Reform director Dr Helen Evans told Nursing Times her organisation wants to see hospitals across Europe privatised and national pay agreements scrapped, in favour of a more competitive health market.

This would set nurses free to set up their own hospitals and market themselves to employers and patients.

Dr Evans saw this as a natural extension of consumer culture, as the public made more active decisions about the airlines they flew with and the cars they bought.

She said: “Hospitals could advertise that they only used “x brand” nurses.

“As people behave like consumers the good brands will come to the top and the poorer brands will either close or be taken over.”

Tax payers would either be given a pot of money to spend, or the system could be funded through insurance schemes or friendly societies.

 

  • 3 Comments

Readers' comments (3)

  • Appalling idea. You will not reduce me as a person, to a commodity that fits into your neat world of buying and selling, which now includes people it would seem. Dr Evans needs therapy.

    Unsuitable or offensive? Report this comment

  • Just another gimmick that undoubtedly will be latched onto by David Cameron and his establishment cronies. I agree, appalling!

    Unsuitable or offensive? Report this comment

  • Good grief - that is shocking!! Health is a service and not a market product. I would hate to see what organisation "nurses for reform" is and their goals. Lets hope this idea never sees the light of day!!

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.