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Change4Life launch new children's exercise campaign

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The Government has launched a new advert to encourage families to be active to reduce obesity levels after a survey showed that children are not getting enough exercise.

Nearly three quarters (72%) of children do not take part in an hour of daily activity outside school, parents across England have said.

Parents were questioned for a poll as part of the cross-government Change4Life campaign, which launched in January.

The scheme aims to help families tackle soaring obesity rates by promoting healthy eating and exercise and offering advice.

The How Are The Kids? survey looks at children’s diet and activity levels to give parents a personalised action plan.

The Department of Health said more than 260,000 people responded to the poll and reported that 45% of young people watched TV or played non-active video games before school, while only 22% did something active after their evening meal.

Dawn Primarolo, public health minister, said: ‘Our survey shows that kids just aren’t getting up and about as much as they should.

‘If we’re going to cut obesity levels our children need to be active for at least 60 minutes a day.’

The new advert features the Change4Life family and responds to the need for families to get more exercises into their daily lives. Click the images opposite to view stills from the TV advert.


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