The NHS across North West London is today launching a new mother and baby app, with the aim of providing women with a “personal guide for pregnancy, birth and beyond”.
The app was developed by mothers, midwives and doctors in North West London and charity CW+ to provide women with a single source of trusted NHS information for all their maternity needs.
“This new app shows what is possible when we embrace modern technology”
From the start of pregnancy to early parenthood, it is designed to support women and their families with choice on where and how in North West London they would like to give birth.
It also provides access to “essential information every step” of the way from being pregnant, to giving birth and looking after a new baby, as well as personalised care plans during the whole period.
Those behind it said the aim of the app was to improve women’s experiences of maternity care and ensure the information they received was consistent no matter where they chose to give birth locally.
Professor Jacqueline Dunkley-Bent, head of maternity, children and young people for NHS England, said: “This new app shows what is possible when we embrace modern technology.”
“This maternity app supports women and families to understand their choices”
She said: “It now also means that we are able to offer personal care to women and their families in North West London by ensuring they can access information quickly and easily which will help give women and clinicians their valuable time back’.”
Baroness Julia Cumberlege, who chaired the national Better Births maternity review, said: “The mum & baby app shows how we can harness digital technology to deliver innovation in the NHS.
“This maternity app supports women and families to understand their choices, especially around choosing their place of birth, which pregnant women have told us how important this is to them,” she said.
She added: “The NHS in North West London have shown the potential of ‘digital’ to enhance services which deliver choice and personalisation to women, and empowers women to make shared decisions and manage their own care throughout their pregnancy, birth and beyond.”