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Global nursing campaign set to launch to raise the profession's status

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A global campaign designed to “generate energy, boost morale and encourage recruitment” among nurses is to be launched in the coming months in a bid to raise the status of the profession.

The Nursing Now! campaign is being backed by leading groups including the World Health Organization, International Council of Nurses, the Commonwealth Nurses and Midwives Federation and Royal College of Nursing.

“[The campaign] will have my full support to increase the visibility, training and support systems around nurses”

Tedros Adhanom

It is being set up by the UK’s All-Party Parliamentary Group on Global Health, with a steering group chaired by cross-bench peer and former NHS chief executive Lord Nigel Crisp.

Those behind the three-year campaign say they want to achieve four goals, according to an update document on the initiative published at the start of this month.

The first is to see more nurses in senior leadership roles so they can influence policy. This will be achieved through a “flagship global senior leadership programme”.

Lord Nigel Crisp

Global campaign to launch to raise nursing’s status

Nigel Crisp

They also want to provide evidence of the beneficial impact of nurses by securing more investment for research on areas including the impact of nursing on health, women’s empowerment and economic growth, while also sharing evidence more widely.

This will include a “landmark” study on the economic impact of nursing looking at the effect of job creation, increased female workforce, and the benefits of improved health among staff.

Meanwhile, the group wants to lend its support to nursing as “as a route for women’s empowerment”, by demonstrating how the profession affects the status and economic power of women, and also by helping to improve the life of women at work.

Finally, those behind the campaign want to work with policymakers to show how developing nursing and engaging them in policy can improve health.

Supporting the launch, Dr Tedros Adhanom, director-general of the WHO, said: “You will have my full support around your campaign to increase the visibility, training and support systems around nurses.

“I also can commit to having a senior level staff person representing the nursing community on my team at WHO,” he said.

The campaign is being set up following a report published last year by the parliamentary group – called Triple Impact – that warned nurses were undervalued and under-utilised, because they were often unable to practise in a way that made full use of their training.

World Health Organization

Global campaign to launch to raise nursing’s status

Source: Russell Watkins/Department for International Development

Tedros Adhanom

The report also highlighted that nurses comprised half of the health workforce and that, unless the profession was strengthened, the goal of ensuring all people have access to care would not be achieved.

Nursing Now! will officially launch in early 2018 and will report on its progress in 2020, as part of the celebrations of the bicentenary of Florence Nightingale’s birth.

Ahead of that point, the steering group will become part of charity the Burdett Trust for Nursing in October. A board will be set up by the end of the year including nurses, other professionals and representatives from across the world, with an executive director appointed this autumn.

Nurses interested in joining the campaign can sign up for information by registering with the group.


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