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Norfolk trust hopes to attract 100 nurses with 'recruitment car'

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A hospital in Norfolk is sending out a customised “recruitment car” as part of efforts to attract nearly 100 new nurses.

Queen Elizabeth Hospital King’s Lynn Foundation Trust currently employs 820 nurses but is looking to recruit nearly 100 more plus three new midwives.

The car – one of the trust’s pool cars, which has been given a new look – urges nurses and midwives to “join our journey” and features the hospital’s phone number and Facebook details.

”Nurses are a vital part of our journey towards becoming an outstanding trust”

Dorothy Hosein 

The car will be driven around the roads of west Norfolk to encourage more people to apply for nursing roles at the organisation, which is currently rated “requires improvement” by the Care Quality Commission.

Chief executive Dorothy Hosein said recruiting more nurses was a key part of the trust’s improvement plan.

“Nurses are a vital part of our journey towards becoming an outstanding trust in all areas of the care we provide to our patients,” she said.

“The hospital has already run a number of recruitment campaigns which have proved to be successful and we are hoping for a similar response to this one,” she added.

”Unison is proud of this hospital and its staff and we are proud to support initiatives which will bring more people to work here”

Darren Barber

As part of the recruitment campaign, the hospital has teamed up with Unison to run a competition to win an iPad.

The car will be photographed at four different locations over the next four weeks with the pictures posted on the trust’s Facebook page.

People must correctly identify the locations as well as “liking” the page to be in with a chance of winning.

Unison branch secretary Darren Barber said the union was keen to support innovative recruitment initiatives.

“There are numerous pressures facing nurse recruitment nationally at the moment,” he said.

“At Unison we try and help in as many ways as possible. This includes training and the highlighting of recruitment as an issue at a national level.

“Unison is proud of this hospital and its staff and we are proud to support initiatives which will bring more people to work here,” he added.

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Readers' comments (1)

  • Nurses will be motivated to work in any NHS hospital once the ratio becomes 1:4,
    1 Nurse for 4 patients. This will give Nurses a chance to use the toilet prn, eat lunch or have a proper uninterrupted break and formulate care plans and carry out nursing tasks without any error or near misses. There will be no complaints from patients and relatives and NHS will not suffer from Nurses shortage anymore. Simple!
    With the current workload of 1:8 to 1:14
    is dangerous. I hope some NMC staff would see these overworked Nurses in hospital and realize what Nurses has to put up to.

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