NHS trusts, a university and an independent mental health provider have joined forces to launch a nurse recruitment campaign in the East Midlands in a move they are claiming is the first of its kind.
The group - which includes the University of Northampton, Northamptonshire Healthcare NHS Foundation Trust, Northampton General Hospital, Kettering General Hospital and mental health charity St Andrew’s Healthcare – is aiming to use the initiative to hire at least 500 nurses from outside of the region within a year.
“We offer better opportunities for doctors and nurses at Northamptonshire than London, as well as flexible working hours”
The Northamptonshire organisations said they hoped that by cooperating, rather than competing, for staff they would be more effective at getting nurses to relocate to the area from other parts of the UK.
The “Best of Both Worlds” campaign – which is also aimed at doctors - highlights the career opportunities available with the organisations, as well as the lifestyle benefits of living in Northamptonshire, such as the good schools, affordable housing, easy commuting and good transport links – especially to London, Oxford and Birmingham.
A website for the initiative includes career advertisements and information for doctors and nurses, and interviews and stories from doctors and nurses who have relocated to Northamptonshire.
A spokeswoman for the campaign said that it wanted to recruit about 500 nurses across Northamptonshire but did not provide details about which organisations had the worst staff shortages.
The Royal College of Nursing has estimated that England alone has 40,000 vacancies based on recent figures.
Chris Oakes, director of human resources at Northamptonshire Healthcare FT, which provides over 100 different services at over 50 sites, said organisations wanted to highlight a package of benefits.
“We offer better opportunities for doctors and nurses at Northamptonshire than London, as well as flexible working hours that can enhance people’s work/life balance,” he said.