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NHS meets target on dignity drive

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A Somerset nurse has been appointed as the health service’s 3,000 dignity champion, the government has announced.

Jayne Biddiscombe, a staff nurse at Weston Area Health NHS Trust, joins a range of other healthcare staff, local councillors, charity workers and celebrities in spreading best practice on treating patients with dignity.

The government’s Dignity in Care Campaign, including the creation of dignity champions, was launched in 2006. In May this year, ministers said they wanted to increase the number of dignity champions to more than 3,000 by the end of the year.

Ms Biddiscombe said: ‘As a dignity champion, I hope to gain confidence in encouraging others to realise that maintaining dignity is a vital part of their practice. I would also hope that it will help me gain confidence to challenge those who do not respect the dignity and respect of those in their care.

‘The trust in which I work has totally embraced the issue of dignity and I look forward to attending the forthcoming meetings to continue its awareness,’ she added.

Carolyn Moore, director of nursing at Weston Area Health NHS Trust, said: ‘We are delighted that Jayne has become the 3,000th dignity champion and has joined our other champions in the trust’s Dignity Action Group.’

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