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Nurses called on to become 'dignity champions'


Nurses are being encouraged to sign up as dignity champions in the next phase of the government’s Dignity in Care campaign.

Ivan Lewis, social care minister and Sir Michael Parkinson, newly appointed as dignity ambassador, launched the national dignity tour at St Thomas’ Hospital in London.

This will highlight care providers offering dignity and respect in their care of older people, encourage more people to become dignity champions and give advice to staff.

Mr Lewis said that the new NHS Constitution would ‘for the first time [have] explicit statements about the respect and dignity for patients alongside healthcare'.

The government plans to increase the number of dignity champions recruited from 1,800 to 3,000 in the next year and has issued a ten-point dignity challenge. ‘An increasing number of organisations are using that in the way that they seek to support people,’ said Mr Lewis.

Mr Parkinson called on society to value older people’s contribution. ‘ I intend to use my role to make a real difference and ensure the issue of dignity moves to the heart of all NHS and care services,’ he said.


Readers' comments (2)

  • how do you become a dignity champion

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  • You can sign up at or by ringing 0207 9724007

    If you want to find out more about becoming a champion visit the DH website at

    Anyone signing up as a champion will have access to an online network of now obver 1,800 champions from all walks of life and will be invited to join local networks of dignity champions.

    Being a champion need not be too onerous a role - we leave it up to champions to decide how much or little they do - in general we ask that champions do at least one thing to:

    - raise awareness of dignity
    Share best practice
    - Make a small change
    - encourage others to sign up as champions

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