’This book is relevant to both students and practitioners of health promotion, public health, to broaden their understanding of media, culture, public health and health promotion practice.’
Title: Health Communication: A Media and Cultural Studies Approach
Author: Belinda Lewis and Jeff Lewis
Reviewer: Simon Browes, clinical strategy and development lead, NEMS Community Benefit Services Limited
What was it like?
This book is about communicating to bring about change in public health and health promotion practice. Unlike many books in the health promotion field, it provides a fresh perspective from a media and cultural studies approach.
The authors explore contemporary mass media and alternative, mobile and social media, increasingly relevant to modern nursing and healthcare. Topics covered include using media to communicate about health and advocate for social change; the challenges and opportunities using the media for health communication; utilising media to increase participation.
The book includes detailed and practical insights into the role of media and culture, incorporating relevant academic theory, presented in an accessible way, using case studies.
What were the highlights?
The book is useful and up-to-date, descriptive and academically sound. It combines established and innovative strategies, with relevant case studies from a diverse range of contexts.
It will encourage you to think differently, to question and consider alternative strategies health promotion in practice. I approached it with an open mind and was pleasantly surprised. Although I have no background in media and cultural studies, I found it interesting and relevant.
Strengths & weaknesses:
The authors are both seasoned academics in Health Promotion and Health Communication, Media and Communication with decades of experience teaching and researching internationally. There is a good balance between the complex ideas of culture media with the later practical case studies, which provide great insight into the everyday use of media
Who should read it?
This book is relevant to both students and practitioners of health promotion, public health, to broaden their understanding of media, culture, public health and health promotion practice.