Patients dislike NHS websites with too much medical information, according to researchers.
Instead, they prefer the 'human touch' with personal stories from patients, according to a Northumbria University study for the Economic and Social Research Council.
Researchers observed the search strategies of people who wanted to find specific health information. It found that patients eliminated most NHS and drug company websites from their search in seconds.
Study author Pamela Briggs said: 'People don't have the patience to scroll through pages in order to find something useful. Ease of access is so important.
'The great strength of the internet is that you can find people who have had the same problem that you have and see how they have coped with it,' she added.